Email marketing is a way to build a relationship with customers and market to a highly targeted group of people. Commonly, bulk email service is used for marketing emails or newsletters. If you have a list of leads or prospects, you can send them relevant content which is important to their interest or business. A bulk email service allows you to send email to your contact list (size doesn’t matter) from a single application. Email marketing is one of the most effective forms of digital marketing.
5 Reasons to Need Bulk Email Marketing Service
1. Easy to build relationship with customers
2. Affordable for any size of business
3. Effective to convert visitors into customers
4. Collect targeted leads
5. Generate repeat sales
If you have a list of customers who have interacted or bought something before, it is a lot easier to build relationships with the customers. With email you can keep that customer so every time before going to any other shop they will come to you first. Sometimes you have individual email lists like buyers or leads so you can customize your mailer as per their interest. With this communication you are building a trust and customers like you. This also helps you to generate repeat sales.
In the way, mail sending frequency is completely up to you, and it should be based on what the buyers or receivers expect. Most bulk email service providers give you reports facility with which you can check open rate, mail bounce rate, engagement data, spam reports, unsubscribe and click rates. With a proper analysis of your bulk mailer report will tell you whether your message is hitting the right audience or not.
How Does Bulk Email Marketing Works?
1. Sign up for an account with a repeated email marketing platform (Aweber, mailchimp, benchmark email, GetResponse, iContact etc…)
2. Create opt-forms
- Place form on your website
- Collect leads
- Give exciting deals and offers
3. Build a list
4. Create landing page
5. Promote your list
The Bulk email service permits non-technical users to send bulk emails, newsletters, survey and respond using a very easy drag-and-drop interface. List management allows easy way to handle all your contacts in a segment. Spam rate checker and subject line A/B testing is also there to improve opening rate. In spam tester you first build your campaign and check whether it hit the spam filter or not. Because you are sending emails to lots of people so if they feel like it’s a marketing email then it may possible people ignore it and not open it. So make your subject line like that which creates curiosity in readers mind, and make the reader feel like they need to open the email to find out more.
SEE ALSO:: Why Should I Do Digital Marketing?
3 Things You Must Test in Bulk Email Marketing
- Open rate
- Click Through rate
- Conversation on sales page