In the world of SEO, on-page or on-site activities are most important factors for improving search ranking. When your website’s on-page is strong, nobody can stop you to get good result.
Top 10 On-Page Activities are As Follows:
- Meta tags optimization
- Robots.txt for search engine
- Sitemap for search engine and visitors
- Keyword density
- Keyword analysis and research
- URL rewriting
- Anchor text optimization
- Image optimization
- Heading optimization
- Title and content analysis
1. What is Meta Tags Optimization?
A meta tag is an HTML tag that provides information about content of webpage. Like as what HTML specifications a webpage follows or a description of its content. A meta tag doesn’t affect how a webpage is displayed in a browser window. It is usually located beneath the website title and meta description tags. It’s always inside the “head” section. Section of your website’s HTML code like this:
2. What is Robots.txt: How Search Engines Use Robots.txt?
Using robots.txt file the website owner gives instructions about their website to web robots. This is called the Robots Exclusion Protocol. It works like a robot wants to visit a website URL, say
http://www.yourwebsite.com/hello.html
Before it does so, it checks first for
http://www.yourwebsite.com/robots.txt, and find
User-agent: *
Disallow: /
The “User-agent: *” means this section applies to all search engine robots. The “Disallow: /” tells the robot that should not visit any pages on the website.
There are two important considerations when using robots.txt:
- Robots can ignore your robots.txt. Particularly malware or virus spreader robots that scan the website for security vulnerabilities, and email address or data harvesters used by spammers will be ignored or pay no any attention to your website.
- The robots.txt file is a publically available file for everyone. Anyone can see that section of your server you don’t want robots to use or block for robots.
3. What is Sitemap: How Search Engines Use Sitemap?
Sitemap is also known as site index. It is a webpage that shows all the different pages the site possesses. If the website is large, the sitemap may provide a general guide to pages under certain category headings. A lot of home pages for websites have a link to the page’s sitemap. When you look at the sitemap, you will see a number of links that let you know where to find each type of page. A sitemap can be HTML, XML, TXT and ROR. Usually XML and TXT one of them sitemap is served for robots. It contains an order list of all the pages on your website. Nowadays XML sitemap is use for website indexing in various search engines.
4. What is Keyword Density?
Keyword density is a number of keyword or a keyword phrase appears on a webpage with amount of other words. Getting good result keyword density should be 2.5% to 3% of total words on webpage.
For Example: If your webpage has total 100 words of content with including exact keyword 5 times, your keyword density is 0.5%.
5. What is Keyword Analysis and Research?
This keyword analysis is a fundamental search engine optimization strategy. Selecting the right keywords for your website, it can be very time consuming. SEO can help you fine-tune the process of targeting the right keywords for optimization. An SEO campaign can be extremely successful if the right terns are sought out and targeted. Use wordtracker or Google keyword planner tools for keyword research.
6. What is URL Rewriting?
URL rewriting is most important on-page activity in search engine optimization. It used to transparently redirect one URL to another one, without the user’s knowledge. This can be open up all the nature of possibilities, it’s simply redirect old URLs to new friendlier web addresses. It is also cleaning up the ‘dirty’ URLs coming from a database or a poor publishing system, giving you URLs that are friendlier to both readers and search engines.
Following reasons show you why static URL is better than dynamic URL:
- Static URLs typically rank better in search engines.
- Dynamic pages are slower loading than static pages while indexing in search engine.
- Static URLs are always more friendlier looking to End Users and search engine as well.
Example of dynamic URL:
http://www.yourwebsite.com/product.php?categoryid=1&productid=10
Example of static URL – Convert above dynamic URL to static HTML URL:
http://www.yourwebsite.com/product-category-1-productid-10.html
7. What is Anchor Text Optimization?
Anchor text is nothing but the visible text showing in a link format on webpages. You can see in a normally built website, it indicates the subject and title of the particular page that it links to. Search engines are putting a very big importance on Anchor texts. Generally keywords use in anchor text which enhance the relevance of the target page. Newbies make mistake by putting their website name into the anchor text directly without relevant webpage. It can be hurt your ranking on search engine. Likewise, it is good if your domain contains keywords, but if not, it’s ok no problem. Many websites no longer ranking because they use their official company name in anchor text without relevant pages.
8. What is Image Optimization?
Optimizing images are one of the most important on-page activities of SEO and also a tricky business. You need to get right balance between image file size and quality of picture. It us an essential step but it’s tough. You can see that the images of any webpage take much load time cause to their size. Your website will be unnecessarily slow if you don’t decrease the size of these images. There are three key areas where bytes can be shaved off your graphics, bit depth (number of colors), resolution and dimension.
9. What is Heading Optimization?
H1 – H6 headings, or header tags as they are often called, are a fairly heavily weighed element of On-page content, and if leverage properly can be effective in search engine optimization. The header tags represent the beginning of a new section or area of pages content and alert search engine spiders of the relevancy of the content that follows the heading tag. The heading tags should reside tags in the “body” of a document and should precede relevant content segment. In header tags use the targeted keywords or keywords phrases but use variations and avoid obvious repetition.
10. What is Title and Content Analysis?
Title is most important element of the webpage among all. Title written in title tag
<title>Your Website Title</title>
Title you can see at the top of your browser and it is also used as the website title in the search engine result pages (SERPs). Therefore you should think about an eye-catching title for your website. All the webpages of a website should have their own title and don’t use same title for the whole website. It should contain on more than around 8-10 words. Make it creative as a short ad copy, because that is basically displayed when users see them on the search results.
