SEO Tools

31 Free SEO Tools to Help Your Content Rank Higher

Search engine optimisation isn't a mystery — it's a discipline with clear, learnable rules. Write content that answers real questions. Make sure search engines can read and understand your pages. Build credibility over time. Our collection of 31 free SEO tools helps you do all of this without needing an agency or expensive platform subscription. Whether you're a blogger optimising your first post, a business owner trying to rank locally, or an SEO professional handling multiple clients, these tools give you the data and outputs you need.

Write Better Meta Tags With a Preview Before You Publish

Meta tags are your first impression in search results. A poorly written title tag loses clicks even when you rank well. Our Meta Tag Generator walks you through writing a title, description, keywords, and author tag with live character counters so you never go over the limits Google and Bing impose. The companion SERP Preview tool renders your title and meta description exactly as they appear in Google search results — including where text gets cut off on mobile vs desktop. See your snippet before you publish, not after.

Going beyond basic meta tags, the Open Graph Tag Generator creates the OG tags that control how your pages look when shared on Facebook, LinkedIn, Twitter, and WhatsApp. A compelling OG title and image increases click-through rates on social platforms significantly — and the Social Preview tool lets you see exactly how that card looks before posting.

Analyse Your Content for Readability and Keyword Use

Search engines rank content that's genuinely useful. Two key signals they look at are readability (can a typical reader understand this?) and keyword relevance (does the content actually cover what it claims to?). Our Readability Checker scores your content against the Flesch-Kincaid scale — a widely used measure of how easy text is to read — and highlights sentences that are too long or complex. Content that scores above 60 (plain English) typically performs better than dense, jargon-heavy writing.

The Keyword Density Checker shows you how frequently your target keywords appear in your content. A density of 1–2% for your primary keyword signals relevance without looking spammy. Too low and the page may not rank for the term; too high and you risk a keyword stuffing penalty. Use this tool to calibrate before you publish.

For long-form content creators, the Word Counter and Character Counter give you live statistics as you write — word count, character count with and without spaces, sentence count, paragraph count, and estimated reading time. Longer content (1,500–2,500 words) tends to rank better for competitive keywords, while shorter content works well for simple, direct queries.

Generate Technical SEO Files

Some of the most impactful SEO work happens in files that visitors never see. The Robots.txt Generator creates a properly formatted robots.txt file — the gatekeeper that tells Google which pages to crawl and which to skip. Block admin pages, thank-you pages, and duplicate parameter URLs to focus crawl budget on your important content. The Sitemap Generator creates an XML sitemap you can submit to Google Search Console, helping search engines discover all your pages systematically. And the .htaccess Generator builds redirect rules, canonical redirects, and security headers — with the correct Apache syntax so you don't accidentally break your site.

Schema Markup — Unlock Rich Results

If you've ever seen search results with star ratings, recipe information, event dates, or FAQ dropdowns directly in the results page — that's schema markup at work. Google's rich results get significantly more clicks than plain blue links. Our Schema Generator creates correct JSON-LD structured data for the most common schema types: Article, Product, FAQ, LocalBusiness, BreadcrumbList, Event, and Review. Copy the generated code and paste it into your page's HTML — no technical background needed.

YouTube and Content Optimisation Tools

YouTube is the second largest search engine in the world, and optimising your videos follows the same principles as website SEO. The YouTube Title Generator creates click-worthy, keyword-rich titles based on your topic. The YouTube Description Generator structures your video description with timestamps, keywords, and calls to action. The YouTube Tag Extractor analyses successful videos in your niche so you can use the same tags that are already working. Combined, these tools give you a competitive edge in YouTube search without paying for analytics platforms.

Text Tools Built for Content Writers

The Text Case Converter switches between UPPER CASE, lower case, Title Case, and Sentence case in one click — useful for standardising headings, correcting copied text, and formatting slugs. The URL Slug Generator converts any title or phrase into a clean, hyphenated, lowercase URL slug: "How to Write Great Blog Posts" becomes "how-to-write-great-blog-posts" instantly. The Hashtag Generator suggests relevant hashtags for Instagram, Twitter, and LinkedIn based on your topic, helping social posts reach the right audience.