Off-Page or Off-Site activities are usually used for link building and getting good traffic to your website.
Top 12 Off-Page Activities are As Follows:
- Search engine submission
- Press release promotion
- Article marketing
- Social bookmarking and networking
- Directory listing
- Business listing / Business review sites
- Forum posting
- Classified advertising / submission
- Blog creation
- Blog directory
- RSS feed submission
- Video submission
1. What is Search Engine Submission?
Search engine submission is one of the Off-Page activities which can be used to submit website in various major search engines Like Google, Yahoo, Bing, Baidu, Yandex, DuckDuckGo, Ask.com, Aol.com etc… You can submit website to search engines with their own submission methods. Means some engines directly accept your website url and for some you need to create sitemap and submit it on particular webmaster tool.
2. What is Press Release Promotion?
A Press Release is a one type of written communication which directed at members of the news media for the purpose of announcing something claimed as having valuable news. Typically, they are mailed or published online news websites. The use of a press release is common in the field of public relations, the aim of which is to attract visitors and do publicity for products or events. Press release can declare or announce a news item.
For example: Scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments etc…
3. What is an Article Marketing?
Article marketing is the practice of posting keyword focused articles or contents on article sites that then syndicate your content. Most article syndication websites allow you to post your content free. Once published your article, your post becomes available for all visitors to see and potentially reuse. When done properly, articles your post on syndicated article sites, it may become possible that other sites may link your article on their sites. Getting amplified exposure for your quality writing and your eye-catching subject matter for the same, especially if the article site gets a great deal good traffic than your own website, this is fairly likely.
4. What is Social Bookmarking and Networking?
Social bookmarking is a method for internet users to share, organize, search and manage bookmarks of web resources online. Descriptions of particular webpage may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such description may be free test comments, votes in favor of or against its quality, or tags. In a social bookmarking system, users save their own website links that they want to remember and/or share to others. These bookmarks or links shared by users are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks. The particular social bookmarking site’s members can usually view these bookmarks chronologically, by category or tags, or via a search engine.
5. What is Directory Listing?
For most industries these are variety of niche directories out there – the best way to find them is through a search engine. Do a search on search engines like Google, MSN, Yahoo, Bing, Ask or AOL for directories in your niche area. Submitting to directories is a great way to build backlinks and increase your search engine rankings. In semi-competitive industries it can produce great results. Some directories provide deep-links facility which can be used for adding inner pages of particular website. These directories may be paid or free.
6. What is Business Listing (Business Review Site)?
Business listing or review site is one of the popular off-page activities for generating backlink. In this users have to register and submit all the information about business such as business name, description, timing, logo, images etc… on particular business listing site. Once published, visitors can reach your business via this listing and also they can feedback or review on that particular site. These reviews are most important for good impression of a business and build good reputation online.
7. What is Forum Posting?
Forum is basically a discussion board whereby you discuss a particular topic with the other related users on the internet. It’s basically simple; all you have to do is search for different forum on the web. You can do so by performing a search in the search engines for the keyword “forums” or “forum submission sites”. It is always advisable to post in a forum that is related to the subject of your website. Forum posting is just another kind of link building technique. You can also create a signature which displays on bottom of all the post submitted by you. In order to generate more traffic to your website you have to make sure to post in hundreds and possibly thousands of forums. As individual it can be quite time consuming to post to multiple forums at one go.
8. What is Classified Advertising or Submission?
Classified advertising or submission is a type of advertising which mostly common in newspapers, online and other periodicals or magazines. Classified advertising is usually test-only and can consist of as little as the type of tem being sold and a telephone number to call for more information. It can also have much more details, such as name to contact, address to contact or visit, a detailed description, logo and images of the product or service. Some classifieds not allow images or may charges for display graphics or images. It is generally grouped within the publication or website under heading which is classifying the product or service being offered, so it’s called classified advertising.
9. What is Blog Creation?
A blog is short form of weblog which is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format such as a series of entries posted to a single page in reverse chronological order. Blogs generally represent the impression of the author and also reveal the purpose of the website that host the blog. Blog post sometimes include commentary on internet and other public or social issues. This post is linked to other websites that author favors, especially those that support a point being made on a post. The author of a blog is often referred to as a blogger, once you create a blog it’s too simple to upload it by using login of that domain.
10. What is Blog Directory?
Blog directory is similar to web directory the only difference is it allowed only blog listing. Many blog directories are very popular and authorized which will not only add your blog in database but also will require domain to claim their website. Generally blogs are best to get backlinks and promoting website and if marketing those blogs in blog directory will be a boost the keywords appearing in the post of blog. Also visitors surf blog directory by category wise so properly placement of blog by industry will be an added advantage. So finally traffic and backlinks will be the benefit of blog directories submission.
11. What is RSS Feed Submission?
RSS is nothing but a content transfer channel that can be used for delivering internet content to your target audiences, while eliminating a large part of the external noise and shortcoming of other delivery channels, such as e-mail. In short, RSS gets your content delivered to your targeted audience. You can also promote your RSS feed through various specialized RSS search engines and directories on internet. These will generate even fresher and high quality traffic, the people that are actually interested in your content and your products. Using RDD you can create digital catalogues that deliver latest product updates to your customers, just as they become available. This is something that amazon.com has started doing long ago.
SEE ALSO: Top 15 Content Marketing Tools
12. What is Video Submission?
Video submission is one of the parts of Off-Page activities which efforts can be a great way for you to expose your business to users who may have otherwise not been familiar with your business or services. Business owners and website owners are continuing to experiment with video as a means of engaging their target markets. Nowadays videos are very popular on the web. The thing is, as is the case with a lot of the content on the web, a lot of the useless video out there without any informative content. With informative content, the growth of online video has been quite explosive. For this you must need deep analysis and online video optimization.