The businesses are giving tough fight to each other and they do everything in order to beat their competitors. In the series, online or digital marketing campaigns come for which we will have a discussion here. Traditional SEO (Search Engine Optimization) is now far behind because things are moving towards paid campaigning.
We all know about Google Adwords and Adsense as they are the pillars through the biggest search engine of the globe is generating revenue. Both the terms of related with paid promotional events but there is a difference between them.
SEE ALSO:: How Google Make Money from Adwords?
Mostly people get confused and hence we have mentioned the same. Google has given the provision of Adwords for promoters or advertisers who are willing to market their product or service. If you run an adwords campaign then Google will deduct the amount based on the clicks on campaigns.
Apart from that, Google Adsense is designed for publisher who has online platforms in the format of website and they are ready to share their space for advertisement. Means the publishers are getting paid for selling their web space.
SEE ALSO:: How to Get Google AdSense Approval Easily?
The complete format is designed by Google that gives an opportunity to everyone to get maximum exposure and earn.